Social media can be used as an engaging method of communication between organisations and service users, or to promote an organisation or campaign. Social media also helps to reach people when, where and how they want to receive health messages, and it improves the availability of content and may influence satisfaction and trust in the health messages delivered1. Below are some resources that can assist you with planning, implementing, monitoring and evaluating social media strategies. 

Toolkit for the use of social media in the WA sexual health and blood-borne viruses sector
Developed by the Department of Health WA, this toolkit aims to provide guidance for people using social media in the sexual health and BBV sector, not only to find and develop appropriate content, but also consider planning, monitoring and evaluation processes. It is intended for organisations wanting to increase their social media presence or start using social media as a promotional tool.

Toolkit for Making Written Material Clear and Effective
This toolkit is a health literacy resource which provides a detailed and comprehensive set of tools to help you make written material in printed formats easier for people to read, understand, and use.

The SMOG Formula
Often, the communities we work with have a low literacy level, or are not used to medical terminology and jargon. The SMOG Formula is a readability test tool that helps you improve the readability of your content for all audiences. 

Pink Book: Make Health Communication Programs Work
This toolkit provides a guide for planning and implementing a communication program that is adaptable to all audiences, topics, and budget. It provides a step by step planning framework to help users design a communication program.