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EVALUATION OF YOUNG DEADLY FREE PROJECT
PHASE 2
The final report, Young, Deadly, Free Project Evaluation – Phase 2, can be read here.
YEAR
2020 - 2021
PROJECT STATUS
Completed.
ETHICS APPROVAL
The multijurisdictional scope of this project necessitated ethics approval from several Aboriginal ethics committees from South Australia (Aboriginal Health Research Ethics Committee: 04-20-884), Western Australia (Western Australian Aboriginal Health Ethics Committee: 1005), and the Northern Territory (Menzies School of Health Research Aboriginal Ethics Sub Committee: HREC-2020-3804, and Central Australian Human Research Ethics Committee: CA-20-3816). Curtin University’s Human Research Ethics Committee granted reciprocal ethics approval (HRE2020-0630).
INVESTIGATORS
Dr Roanna Lobo (Curtin University), Dr Belinda D’Costa (Curtin University).
BRIEF OVERVIEW
The second evaluation focused on the reach and impact of the Young Deadly Free project’s resources and messaging 16 months after the project was completed. This evaluation sought to assess:
- Awareness of the Young Deadly Free brand and resources among young Aboriginal people and health/community workers
- Key message recall, resource use, and resource feedback from young Aboriginal people and health/community workers
- Uptake, reach, and engagement with the Young Deadly Free website, social media, and resources
- Challenges and enablers for sexual health promotion in remote communities.
FUNDING
The project is funded by the South Australian Health and Medical Research Institute.
PROJECT OUTPUTS AND IMPACTS
D'Costa, B., Lobo, R., Sibosado, A., Leavy, J. E., Crawford, G., & Ward, J. (2022). Evaluation of the Young, Deadly, Syphilis Free multi-media campaign in remote Australia. PLoS ONE, 17(9), e0273658. https://doi.org/10.1371/journal.pone.0273658
Infographics have been developed based on findings of second evaluation. The full suite of infographics is available here.